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  • Writer's pictureCory Gill

Collect 1,000s of pre-purchase data points with Alia to personalize marketing campaigns

Segmentation. Segmentation. Segmentation.

Personalizing follow-up marketing campaigns for first-time store visitors can be extremely challenging given the lack of data available. A generic welcome series for every site visitor that fills in your popup does not cut it. If this is your store's strategy right now, you’re leaving potential long-term customers on the table.

If you want to kickoff the relationship with a new site visitor in the best way possible you need to personalize initial marketing campaigns through segmentation. This will help increase conversions and build more lasting customer relationships at scale.

Personalized emails have a 2.5x higher clickthrough rate than non-personalized:

Source: Mailmodo

Ideally, this segmentation should be as granular as possible. Meaning that these campaigns should be as close to personalized for each individual shopper as possible.

Using Alia to Personalize

There are lots of different tools you can use to personalize these campaigns and gather shopper data. Alia, however, allows you to gather the most personal data that is directly relevant to shoppers. The high-engagement rate on Alia means more data for your store to create more relevant campaigns to even more shoppers.

Alia is an on-site Shopify App that allows your store to educate shoppers and reward them for learning, all while answering survey questions. Content shown to Alia users can dynamically change based on how shoppers respond.

How does it work? Take a look at how Firebelly Tea, co-founded by David Segal of DAVIDsTEA, and Harley Finkelstein, President of Shopify, utilize Alia’s embedded survey questions to gather pre-purchase data:

By The Numbers

On average after someone starts an Alia lesson, they make a purchase between 20% - 30% of the time.

This means that of new site visitors that engage with Alia 70% - 80% will be available for a personalized targeted marketing campaign using data collected through Alia to go and make their first purchase.

For stores like Firebelly that have three Alia lessons with multiple survey questions, this can mean an email campaign with several uniquely personalized messages within the email and a creative message for that shopper.

On top of this personalization, shoppers that have used Alia have much higher intent than normal site visitors as they have spent time learning about your brand and products.

In short, this means a highly personalized email to these unconverted first-time shoppers is a sure-fire way to rapidly increase your conversions!

Learn More & Get A Custom Demo

Want to get a custom Alia email template to convert new site visitors plus a free demo? Find a time that works for you to meet with one of our founders, Cory Gill:

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