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Today's most successful ecommerce brands are using sophisticated, multi-step discount popups that combine storytelling, personalization, and zero-party data collection to dramatically increase both opt-ins and conversions.
In this comprehensive guide, we'll analyze 13 high-converting discount popup examples that have generated millions in revenue for leading Shopify stores. You'll discover:
- Proven popup formats that increase email opt-in rates by up to 660%
- Step-by-step implementation tactics for each popup type
- Real performance metrics from successful campaigns
TL;DR
- Use two-step popups instead of single-step - Break the signup process into smaller commitments to boost conversion rates by 40%+
- Add educational elements - Include product benefits or brand story to increase engagement and post-signup purchase rates
- Collect one piece of zero-party data - Ask a single segmentation question to enable personalized follow-up marketing
- Set strategic triggers - Use exit-intent for desktop (cursor moving toward top of browser) and 50% scroll depth for mobile
- Test discount structures - Try progressive discounts that increase with engagement rather than flat offers
- Optimize for mobile - Use single-field forms, 44px minimum button size, and test removing images on mobile
13 Real-World eCommerce Popup Examples
Let's examine how successful eCommerce brands are implementing popups to drive conversions. Each example includes the popup type, key discount popup design elements, and the results achieved.
1. Patrick Ta Beauty's Email Capture Popup
Patrick Ta Beauty transformed their email acquisition strategy with a frictionless, high-converting popup experience focused on simplicity and value.
Key Elements
- Clean, luxury-brand-aligned popup design consistent with Patrick Ta’s aesthetic — builds trust and reinforces brand identity.
- Clear, compelling 15% discount offer highlighted upfront — immediately communicates value to motivate quick action.
- Minimal form fields: email only for frictionless signup — reduces barriers, boosting conversion rates.
- Automated delivery of unique coupon codes at checkout via popup integration — removes friction, increasing likelihood of purchase completion.
- Popup triggered on exit-intent and timed to capture engaged website visitors — targets high-intent users right before they leave, recovering potential lost conversions.
Results
- 167% increase in email sign-ups (from 9,000 to 24,000 in just one month)
- 15% purchase rate after signup
- $600,000 in attributed revenue within two months
- 27% of all new orders used an Alia-generated discount code
Like this example? Made with ❤️ on Alia. Try now →
2. Batch CBD's Two-Step Funnel Popup
Batch CBD replaced their standard Klaviyo popups with interactive, two-step funnels that first engaged visitors with targeted questions about their wellness goals before requesting email information.
Key Elements
- Slim, vertical sidebar popup maximizing screen space without obstruction — allows engagement without disrupting browsing.
- Clear, immediate value offer displayed in progress bar format (“Get $25 Off”) — visually tracks progress, motivating completion.
- Interactive multi-choice question engaging users on wellness goals — personalizes experience and builds relevance.
- Friendly, casual tone including fun option — lowers barriers to participation and increases engagement.
- Visible estimated completion time (“1 min”) setting expectations — reduces perceived effort and abandonment.
- Minimal visual clutter with neutral background — keeps focus on the offer and questions, reducing distraction.
Results
- 260% increase in email sign-ups
- 36% email opt-in rate (up from 10% previously)
- 43% purchase rate after signup
- 25% increase in Black Friday sales compared to projections
Batch CBD tripled sign-ups and drove a 43% purchase rate with personalized funnels
INCREASE IN EMAIL SIGN-UPS
EMAIL OPT-IN RATE (UP FROM 10%)
PURCHASE RATE AFTER SIGN-UP
With Alia, our sign-ups are up 260%, and we’ve exceeded our Black Friday revenue goal by 25%.
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3. Essence Vault's Segmentation Popup
Essence Vault demonstrates how collecting zero-party data through popups can dramatically improve both signup rates and lead quality.
Key Elements
- Minimalist, elegant popup design aligned with luxury fragrance brand aesthetic — enhances perceived brand quality, encouraging engagement.
- Smart use of progress-oriented messaging to reduce abandonment after initial email capture — keeps users motivated to complete the profile, increasing data quality.
- Strategic "Nearly There..." headline that acknowledges the user has already provided their email — leverages commitment psychology to increase profile completion rates.
- Clear, concise question to collect zero-party data on shopper gender preferences — enables precise audience segmentation for highly relevant follow-up campaigns.
- Streamlined form flow designed for quick completion and minimal friction — maximizes completion rates and data accuracy.
- Enables personalized targeting and segmentation based on user response — improves email campaign relevance and conversion.
Results
- Email signup rate increased from 11% to 33%
- SMS signup rate jumped from 4.2% to 26%
- 360,000 emails and 285,000 phone numbers collected in one month
- 200,000 emails and 160,000 SMS collected during BFCM (9 days)
Like this example? Made with ❤️ on Alia. Try now →
4. Bibado's Brand Storytelling Popup
Bibado, a baby products company, used popups to tell their brand story and educate customers about the developmental benefits of their products.
Key Elements
- Progress bar showing completion toward reward — creates motivation and transparency for users to finish the flow.
- Clean, large images of product benefits with callouts — visually educates customers to increase product understanding and interest.
- Concise, friendly headline — fosters a warm connection that encourages continued interaction.
- Minimal distractions keeping user focus on education — increases message retention and conversion likelihood.
Results
- 28% popup sign-up rate
- 30% purchase rate after signup
- 17% increase in average order value (AOV)
- 1,000+ customers educated weekly via popup flows
Bibado increased AOV by 17% and hit a 30% purchase rate using educational popup flows
EMAIL OPT IN RATE
PURCHASE RATE AFTER SIGNUP
INCREASE IN AVERAGE ORDER VALUE
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Alia’s flexibility allowed us to test different messaging and flow structures. The long-term benefits of customer education and brand engagement have been significant.
Install Alia
Launch first popup in 5 minutes
10x your list
5. Firebelly Tea's Multi-Step Educational Popup
Firebelly Tea replaced their standard popup and quiz with a floating, multi-step educational experience that offered progressively larger discounts as users completed each lesson.
Key Elements
- Maintains presence without interrupting browsing flow
- Each lesson takes 30-60 seconds and teaches about tea quality, origin, and brewing
- Starts at 5% off and increases to 15% as users complete more lessons
- Visual progress indicators to show users where they are in the journey, encouraging completion
- Integrated zero-party data collection enables targeted segmentation — improves marketing precision post-signup.
Results
- 2.2x increase in email sign-ups
- Purchase rate increased from 14% to 36% after signup
- $13,000+ in incremental revenue vs. previous popup
- Replaced both email popup and product quiz with a single solution
6. Hostage Tape's Exit-Intent Popup
Hostage Tape implemented exit-intent triggers and custom popup flows to capture visitors who were about to leave their site.
Key Elements
- Eye-catching headline: “GET 30% OFF YOUR FIRST PURCHASE” — attracts attention with a significant saving.
- Supporting copy highlights the value of newsletter signup beyond discount — exclusive offers and brand updates.
- Clean, brand-aligned design with a simple email input and “SIGN UP & SAVE” button reduces friction.
- Balanced layout instills confidence while clearly communicating benefits.
- Designed for visitors ready to commit but seeking reassurance and added value.
Results
- 25% email opt-in rate achieved within two months
- 20% SMS opt-in rate
- 245% increase in email welcome flow revenue
- $86,000 in additional revenue from welcome flows in just two months
- 143x return on investment (ROI) in that same period
Hostage Tape hit a 143x ROI and $86K in new revenue just two months after switching to Alia
EMAIL OPT IN RATE
INCREASE IN WELCOME FLOW REVENUE
RETURN ON INVESTMENT IN 2 MONTHS
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Using Alia, our sign-ups are up, our welcome flow is generating serious revenue, and we’re finally seeing the ROI we were hoping for.
Install Alia
Launch first popup in 5 minutes
10x your list
7. Urban Smokehouse's Floating Button Popup
Urban Smokehouse replaced their traditional popup with an educational, story-led flow accessed via a floating button. This less intrusive approach showcased the founder's transition from finance to BBQ while offering progressive discounts.
Key Elements
- Compact, card-style format to encourage engagement without overwhelming the user
- Progressive discount structure that offers 5% off after the first step, up to 10% for continued engagement
- Estimated completion time shows "1 min" to manage expectations and reduce abandonment
- Founder story integration shares the authentic journey from finance to BBQ, creating connection
- 30-minute expiration timer creates urgency to complete purchase after engaging with popup
Results
- 184% increase in signup rate (from 3% to 9.5%)
- 20% same-session purchase rate after signup
- $100,000+ in additional monthly sales
- 1/3 of monthly revenue now attributed to popup strategy
Like this example? Made with ❤️ on Alia. Try now →
8. ZQuiet's Quiz-Based Product Recommendation Popup
ZQuiet employed a quiz-style popup to offer a mystery discount while collecting valuable data to guide customers to the best anti-snoring solution for their specific situation.
Key Elements:
- Bold, brand-aligned popup with strong product imagery — establishes category relevance and brand recognition immediately.
- Clear headline offering a “Mystery Discount” — piques curiosity and incentivizes interaction.
- Simple quiz-style question personalizes product recommendation — increases relevancy, improving conversion likelihood.
- Deep data collection enables precise marketing segmentation — enhances follow-up effectiveness and ROI.
- Fully managed popup minimizes internal resource needs — lowers operational overhead for the brand.
Results
- Email signup rate increased from 2.5% to 19% (660% improvement)
- $120,000 in sales driven in just 30 days
- 32% of signups converted to purchases within 30 minutes
- 35% lift in sign-up rate from initial 14% to over 19% in 6 weeks
9. Bhumi's Sustainability-Focused Popup
Bhumi Organic Cotton deepened customer connection and boosted sign-ups by integrating the founders’ impactful story alongside a compelling discount offer.
Key Elements
- Featuring a substantial $75 discount upfront captures immediate attention and drives action from price-sensitive visitors.
- Showcasing founders Vinita and Dushyant and their mission to combat harmful cotton farming creates an emotional connection that differentiates Bhumi in a crowded market.
- Rooting the story in Melbourne, Australia adds authenticity and local credibility that builds trust, especially for ethically conscious consumers.
- The “Continue →” call to action encourages visitors to engage further with the brand story, increasing time on site and likelihood of conversion.
- This combination balances rational (discount) and emotional (story) triggers, reducing signup hesitation and increasing lead quality.
Results
- Email opt-in rate increased by 272% (from 5% to 18.6%)
- 12.1% SMS opt-in rate
- $300,000 in attributed sales over 30 days
- Tripled average order value among first-time customers
- 12.6% purchase rate after signup
Bhumi tripled AOV and drove a 12.6% purchase rate with Alia’s story-driven popups
INCREASE IN EMAIL SIGN-UPS
EMAIL OPT-IN RATE (UP FROM 5%)
SALES IN 30 DAYS FROM ALIA FLOWS
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We’ve always been a story-driven brand… traditional pop-ups just weren’t able to tell our story. The storytelling aspect of Alia’s popups really resonated with our audience.
Install Alia
Launch first popup in 5 minutes
10x your list
10. MASA Chips' Gamified Popup
MASA Chips used a gamified popup that educated shoppers on their health-focused mission while offering escalating rewards. Visitors could get a basic 10% discount immediately, but by engaging with additional content about the brand's story, they could unlock a 20% discount.
Key Elements
- Two-tier discount structure offers10% immediately, with opportunity to earn 20% through engagement
- Visitors are invited to complete an interactive learning journey explaining MASA’s commitment to real, good-for-you ingredients and transparent sourcing — turning passive visitors into engaged brand advocates.
- The popup integrates social impact messaging (e.g., “We turn caring for yourself into caring for others” with a donation per purchase) enhancing emotional connection.
- The “Continue →” call to action nudges users gently through the multi-step flow, making the experience feel like a discovery rather than a sales pitch.
Results
- 127% increase in popup signup rate
- 46% increase in purchase rate
- 29% same-session purchase rate after signup
- 64x ROI attributed to popup strategy
Like this example? Made with ❤️ on Alia. Try now →
11. JOI's Limited-Time Discount Popup
JOI (Just One Ingredient) uses a simple yet effective limited-time discount popup that creates urgency while maintaining their clean, minimalist brand aesthetic.
Key Elements
- Bold, prominent discount message is displayed in large text, making the value proposition immediately clear
- The "Limited Time Offer" messaging creates FOMO (fear of missing out) to encourage immediate action
- Clean, distraction-free design maintains JOI's minimalist brand aesthetic with ample white space
- Single-step keeps the process simple to maximize completion rates
Results
- 15.4% email opt-in rate
- 36% increase in email sign-ups compared to previous popup
- 21% purchase rate after signup
- 15% increase in email-driven revenue
12. Soapbox's Mission-Driven Discount Popup
Soapbox combines their social impact mission with a compelling discount offer in an educational multi-step popup that builds brand connection.
Key Elements
- Clear discount headline immediately communicates the value proposition
- Estimated completion time shows "1 min" to set expectations and reduce abandonment
- "FEEL THE DIFFERENCE. MAKE A DIFFERENCE." connects the discount to their social mission
- Progress indicator shows users where they are in the flow with "Continue →" button
Results
- Email sign-up rate increased to 15.4% (up 135% from 6.5%)
- SMS sign-up rate increased to 10.1% (up 122% from 4.5%)
- 12.5% purchase rate within 30 days of signup
- Significantly improved conversion from the same traffic volume
Soapbox doubled signups and boosted conversions by telling their mission in the popup
EMAIL OPT-IN RATE (UP FROM 6.5%)
SMS OPT-IN RATE (UP FROM 4.5%)
PURCHASE RATE WITHIN 30 DAYS
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With Alia, our sign-ups have effectively doubled with the same amount of traffic — and more of the people who sign up are converting immediately.
Install Alia
Launch first popup in 5 minutes
10x your list
13. Create's Personalized First-Time Discount Popup
Create offers new visitors a first-purchase discount while collecting valuable preference data to personalize the customer experience.
Key Elements
- Clearly states "on your first order" to target new website visitors
- Asks about specific creatine benefits of interest for preference-based segmentation
- Mentions "scientifically proven benefit" to build credibility and trust
- Maintains simplicity with a single question and clear response options
- Collects data that enables personalized marketing based on customer's primary interest
Results
- 18% email sign-up rate (up significantly from previous rates)
- 200% increase in sign-ups captured through optimized landing page popups
- Strong engagement due to personalized, intent-based opt-in flow
- Improved segmentation for more targeted welcome flows
Like this example? Made with ❤️ on Alia. Try now →
Implementing High-Converting Discount Popups on Your Store
Now that we've explored 13 successful discount popup examples, let's discuss how to implement similar strategies on your own online store.
Choosing the Right Popup Strategy for Your Business
Different popup types work better for different business goals. Use this decision framework to select the most appropriate strategy:
Technical Implementation Best Practices
Mobile-First Design
- Maximum width: Keep popup width to 85% of screen on mobile (320-375px)
- Button size: Make CTA buttons at least 44x44 pixels with 16px font minimum
- Form field height: Set input fields to minimum 44px height for easy tapping
- Font size: Use minimum 14px for body text, 18px for headlines on mobile
- Dismissal options: Include both an X button (30x30px minimum) and a "No thanks" text link
Timing and Trigger Optimization
- Exit intent sensitivity: Set to trigger when cursor moves above 10px from top of browser
- Scroll depth: Test triggers at 30%, 50%, and 70% scroll depth to find optimal point
- Time delay: Start with 30-45 second delay for first-time visitors, test variations
A/B Testing Methodology
Implement a systematic testing approach that isolates variables:
- Establish baseline: Measure current popup performance for at least 7 days
- Test one element at a time: Headlines, images, offers, or triggers—never multiple simultaneously
- Run tests for statistical significance: Minimum 100 conversions per variation
- Document all test results: Keep a testing log to avoid repeating unsuccessful tests
- Implement winners incrementally: Roll out winning variations and continue testing
BTW, Testing different popups can significantly impact signup rates. Alia's AI-driven A/B testing automatically generates and tests multiple popup variants without requiring manual setup.
The Popup Personalization Framework
To maximize the effectiveness of your discount popups, implement this personalization framework based on customer journey stage:
This framework has been shown to increase overall conversion rates by 30% compared to using a one-size-fits-all approach. The key is to match the offer type and messaging to the visitor's specific stage in the customer journey.
Implementation Steps
- Segment your audience: Use cookies and UTM parameters to identify visitor type
- Create targeted popup designs: Develop specific creative for each customer segment
- Set appropriate triggers: Configure different timing and behavior triggers for each segment
- Personalize offers: Tailor discount types and amounts to match visitor intent
- Track segment performance: Measure conversion rates by segment to optimize over time
Timing is everything. Alia's AI-powered smart triggering automates popup display timing based on visitor behavior patterns. Instead of showing your loyalty program invitation immediately, the system can wait until a visitor has demonstrated engagement—like browsing multiple products or spending a certain amount of time on your site.
Measuring Success: Key Metrics for Discount Popups
To evaluate the effectiveness of your discount popups, track these key metrics:
Ready to Transform Your Popup Strategy with Alia?
The 13 examples we've explored demonstrate that discount popups can be powerful tools for growing your email list, increasing conversions, and boosting revenue when implemented strategically.
The most successful popups share common elements:
- They deliver a clear value proposition
- They're optimized for both desktop and mobile experiences
- They use strategic timing and triggers
- They collect valuable zero-party data
- They're continuously tested and improved
By applying the lessons from these high-performing examples, you can create discount popups that not only capture more emails but also drive significant revenue for your ecommerce store.
Ready to implement these strategies in your eCommerce store? Alia's AI-powered popup platform makes it easy to create, test, and optimize high-converting popup experiences without technical expertise. Our customers typically see 15-20% opt-in rates (compared to industry averages of 2-5%) and significant revenue impact within weeks.
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