Alia's “Tracks” Update Can Enhance Your Pre-Purchase Shopper Education

Problem: Converting Low-Intent Store Visitors & Shopper Education

Converting new site visitors is difficult. Traffic comes to your Shopify store and leaves without you being able to capture a conversion. In a lot of cases, you are unable to even capture a data point on these mysterious shoppers. This means lost revenue, potential long-term customers, and the cost to drive them to the site in the first place.

Ineffective customer education and pre-purchase experiences are one of the major reasons for this inability to convert and capture shopper data.

Shoppers arrive on a site and do not understand the product or brand, and, as a result, will leave without ever building their purchase intent. Ensuring new site visitors engage with your educational content is imperative to either converting them on that first site visit or later through future retargeting.

Traditional product descriptions, blog posts, customer reviews, and videos are not enough to simply have listed throughout your website. The best stores that convert low-intent site visitors bring them through a unique shopping journey: capturing attention, building interest, answering relevant questions, demonstrating efficacy, and, ultimately, driving a purchase.

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Solution: Alia & Shopper Education

Alia helps streamline this process and create a personalized customer education journey to help convert new site visitors. And, even for shoppers that don’t convert, you will collect significant amounts of data through Alia that can be used to help convert them down the road.

How does Alia do this?

Alia rewards customers for learning about your brand and products through customizable short-form content. As customers learn, they can answer questions about the content they are learning about or survey questions for data collection.

After someone starts engaging with Alia, they convert on average between 20% - 30% of the time. Alia is trusted by leading Shopify brands to help boost conversions and capture information from new site visitors.

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Making Alia Even Better: Tracks Update

And, Alia just became even more powerful for your store. With “Tracks", our biggest update yet, you can:

• Dynamically change the content being shown to a shopper based on their question responses

Every shopper has a unique buyer journey. They have different questions, concerns, intent, use cases, and product interests. Now with Alia, you can cater to these different journeys by having content in lessons dynamically change based on a shoppers answers to questions.

• Show specific lessons on different pages throughout your site

The educational content being shown to shoppers should not be the same throughout the site either. That’s why you can now show different Alia lessons across different store pages. This opens up a wide range of possibilities to convert new site visitors:

• On a blog or article that is not converting traffic, have a lesson that rewards them for answering questions about what they just read
• On your about us page, highlight your unique origin story so shoppers feel an affinity to your brand
• For a custom landing page from an ad, have a lesson relating to the product or content you showed in the ad that drew them to the site in the first place
• Show a specific lesson for each product on your store on their individual product page
• And so much more!

• Give product- and collection-specific discounts instead of only site-wide

There’s no reason you should be giving up profit margin for no reason. Having shoppers exclusively earn site-wide discounts can mean unnecessary lost margin. Now, Alia lets you reward shoppers for learning and engaging with discounts that can be for specific products or collections. You can choose who you want to reward, for how much, and for what area of your store. This includes subscription prdocuts as well!