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  • Writer's pictureCory Gill

Case Study: How Alia helped Bailey’s CBD increase their conversion rate 16% in one month

About Bailey’s CBD

Bailey’s CBD is a family business started in 2017 dedicated to their pug dog Bailey. Through their own experiences with Bailey, they found that CBD plays a proactive role in supporting the health and wellness of all pets.

Bailey’s CBD offers a wide range of products designed to meet the needs of all pets. This includes CBD dog treats, CBD oil, mobility treats, CBD shampoo, and much more. Customers love Bailey’s for their affordable and effective selection of products that is sure to be a game changer for their pets.

Partnering with Alia

Bailey’s CBD decided to partner with Alia because of the education component that is required in the pet CBD industry.

As a relatively nascent industry, customer education is pivotal to converting new adopters and having them realize the enormous potential benefits from CBD with their pets. Building trust is also paramount in these situations, which is Bailey’s Alia lesson focused on their origin story and allowed new shoppers to learn more about why they should trust them.

By incentivizing these skeptical shoppers to dive into their brand with a discount, they are easily able to convert far more visitors than before. Take a look:

Bailey’s CBD also loved the prospect of being able to collect more data points on their customers through Alia’s survey questions. Especially since they are able to tie back these responses to the emails collected at the end of the Alia sequence.

Bailey’s CBD also knows that these are high-intent emails collected, as they now have a great understanding of the brand through Alia. Now, they can retarget these prospects through more personalized emails, using the zero-party data collected, and ensure they convert!

Alia’s Performance on Bailey’s CBD

Here are the Alia performance stats on Bailey’s CBD in one month (October 13th - November 13th):

  • 33% Alia conversion rate

  • 16% store-wide conversion rate increase MoM

  • 145 zero-party data points collected

  • 130 email signups collected

Take a look at what the Aaron Argueta, Co-Founder of Bailey’s CBD, had to say about Alia:

“This app is clearly going places…If you’re on the fence, just do it. Your store will thank you…” We look forward to continuing to work with the incredible team at Bailey’s CBD and help engage, educate, and convert more visitors!

About Alia

Alia is an application listed on the Shopify App Store that allows businesses to engage and educate their customers, while rewarding them for learning. After a store visitor completes an Alia lesson, there is a 30% chance they will make a purchase in that same session, on average.

With a lightning quick installation process, easy-to-use lesson and reward creation, and pricing model that only costs your business if we help to drive new sales, Alia is the best choice for boosting your conversion and engaging with customers on Shopify!

If you’re interested in seeing how Alia can look on your store and help boost conversion in a matter of minutes, sign-up for a custom demo with one of our founders, Shaan Arora:

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