Email and SMS marketing tools, such as Attentive, are vital for any e-commerce business. They offer an effective way to directly communicate with customers by providing personalized promotions and updates. However, even the best marketing tools can be ineffectual without a high-quality popup. Unfortunately, most popups can damage your brand and add unnecessary friction to the shopping experience. While they may increase sign-ups, they are less likely to convert or retain customers.
This is why we created Alia, a popup that enhances your brand image and increases conversions more than traditional popups. Alia offers a fun and educational experience, leaving customers feeling engaged and invested in your company's story, counteracting the short, friction-filled, and transactional experiences associated with typical popups.
This week, we introduced the Alia x Attentive integration. This feature can automatically send subscriber contact information and event data collected by Alia to Attentive. In this post, we will guide you through the simple steps to set up this integration and explain how it can increase your sign-up and conversion rates more effectively than other popups.
If you haven’t already, install Alia from the Shopify app store, being sure to set up the popup to maximize user engagement and sign up rate.
With a 5.0 star rating and Built for Shopify status, Alia has impressed merchants with its significant impact on sign up and conversion rates, as well as excellent customer support and seamless integrations with SMS marketing tools like Attentive.
To automatically create subscribers when a user signs up on Alia, you’ll need to authorize Alia to interact with Attentive on your behalf.
To do this, open Alia in Shopify Admin, and navigate to the Integrations page in the side menu:
Under Attentive, click the green button that says “Connect”. You’ll be redirected to Attentive, where you need to authorize Alia to use the API on your behalf:
You’ll then be redirected back to Shopify Admin, where you’ll be prompted to enter your Attentive sign up source ID:
Attentive requires you to enter your sign up source ID so that sign ups through Alia can be correctly attributed.
To find this ID, return to Attentive and navigate to the Sign-up Units page. At the bottom, you’ll see two sign-up units, one for “Transactional API” and one for “Marketing API”. Highlight and copy the Marketing API ID:
Then, return to Alia and paste the ID into the text box, and click Save.
That’s it — you’ve successfully integrated Alia with Attentive!
Alia integrates with Attentive in a few key ways.
By leveraging the power of Alia and Attentive together, you can significantly enhance your marketing efforts and results. With the automatic addition of users who sign up via Alia to your Attentive subscriber list, you can ensure a steady influx of new potential customers to engage. Moreover, the detailed event data collected when users claim rewards or answer polls can be used to send highly targeted and personalized messages, which are more likely to resonate with customers and lead to conversions.
This integration also presents an opportunity to boost brand engagement. By offering a fun and interactive experience with Alia, you can leave a positive impression on customers and foster a sense of investment in your brand. This can lead to increased loyalty and word-of-mouth referrals, further expanding your customer base.
In summary, the Alia and Attentive integration is a powerful tool that can help you grow your subscriber list, increase your conversion rate, and strengthen your brand engagement.
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