How to Quickly Add A Popup on Shopify

In this comprehensive guide, we will walk you through two different ways that you can add popups to your Shopify store so that you can capture leads, promote special offers, and ultimately increase conversion. 
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Written by
Ethan Gill
Published on
January 26, 2024

How to Quickly Add Popups on Shopify

Creating a popup can be an engaging way to capture the attention of your Shopify customers right when they land on your website. Popups can be strategically placed to grab attention without having them be intrusive or annoying, making them a valuable tool for your Shopify store.

In this comprehensive guide, we will walk you through two different ways that you can add popups to your Shopify store so that you can capture leads, promote special offers, and ultimately increase conversion. 

What is the Purpose of Popups?

Before we dive into how to set-up a popup on your Shopify store, let's discuss what makes popups such an essential aspect to your online store. Ultimately, popups can serve various functions, including: 

  1. Lead Generation: Lead generation is the act of collecting email addresses for newsletters or promotional campaigns. 
  2. Increase Conversions: Showcasing discounts, sales, or special offers that you are putting on for your customers to convert them on their first visit.
  3. Zero-Party Data Collection: Collect survey response data from shoppers to gain invaluable insights into your customers.
  4. Announcements: Notifying customers about new product launches or important updates.
  5. Exit Intent: Displaying a popup when customers are about to leave the online store, offering them last-minute deals or encouraging them to stay. 

Choosing the Right Popup App for your Shopify Store

Shopify offers a number of apps that enable easy integration of popups into your Shopify store. This can be a more aesthetic, functional, and effective way for your Shopify store to display your services. Consider the following factors when choosing a popup: 

  • Features: Look for apps that offer customization options, targeting settings, and various types of popups (eg. exit-intent, timed, scroll based). 
  • Ease of Use: Ensure the app as a user-friendly interface for creating and managing popups without requiring extensive software knowledge. 
  • Integration: Check to ensure the app seamlessly integrates with your Shopify Store and other tech stack. 
  • Reviews and Ratings: Look for reviews from other Shopify store owners to see how they view the product. Consider looking for reviews surrounding quality, communication, troubleshooting.

Adding a Popup Through Shopify’s Popup Forms

Shopify offers its own built-in popup feature called “Popup Forms,” which provides an easy and convenient way for you to create and display popups on your Shopify store. Here is a step by step guide of how to get it set up: 

Step 1: Access the Popup Forms

  • Login to Your Shopify Dashboard: Go to your Shopify admin dashboard and navigate to the "Online Store" section.
  • Access Popup Forms: Click on "Online Store" and then select "Themes." From there, choose "Customize" to enter the theme editor.

Step 2: Create a Popup Form

  • Select "Create From Template": In the theme editor, find the "Sections" tab and select "Add Section."
  • Choose "Popup Form": Look for the "Popup" or "Promotion" section and click on "Popup Form."
  • Customize Your Popup: Shopify offers various templates and customization options. Modify the content, design, and display settings according to your preferences.

Step 3: Configure Display Settings

  • Set Triggers: Determine when the popup will appear, such as upon arrival, exit intent, or after a specific time delay.
  • Target Specific Audience: Choose the pages or audience segments where the popup should display for better targeting.

Step 4: Save and Publish

  • Preview: Preview the popup to ensure it appears as intended on both desktop and mobile devices.
  • Save and Publish: Once satisfied, save your changes and click "Publish" to make the popup live on your Shopify store.

Step 5: Monitor Performance

  • Keep track of the popup's performance through Shopify analytics. Monitor metrics such as conversion rates, click-through rates, and the number of sign-ups or conversions generated by the popup.

Enhance Performance with the Alia Popup Alternative

If you're looking to up your popups performance, take a look at Alia. Alia allows you to reward shoppers for learning about your brand and products through a more engaging, customizable popup solution.

Alia can help increase conversions and collect more shopper data than traditional popups, while offering a lot more customization and personalization features to enhance your brand and site experience.

Here's how to get started with Alia:

Step 1: Access Alia

  • While signed in to your Shopify account, search for “Alia” in the Shopify store and proceed to install the app. 
  • Once installed you will be asked to input the name and accent colour of your Shopify store. 
  • Select where you would like your popup to be displayed (either at the bottom of your store’s page or under the “Add to Cart” button. 

Step 2: Following Alia’s 4 Step Creation Process

  • Firstly, you will be tasked with creating a lesson for your incoming customers–this can be information about promotions, products, or even your store’s background. Alia also includes an AI task generator, which creates your lesson with just the click of a button.
  • From there, you are to create a reward (something that the customer achieves for completing the short lesson). 
  • You can then test the popup under the “Preview Alia” page, to ensure it matches the information you want displayed. 
  • Lastly, you will hit “Publish,” which will take you to your “Theme Settings” and you can save the new settings and exit out of the window. 

Step 3: Continue to Grow

  • Now with your popup created, you can return to the settings to either alter any exciting popups that are in place or create new lessons for your customers. 
  • You can even run A/B test experiments to optimize your popup and content.

Step 4: Monitor Performance

  • Continue to the “Data” page of the Alia app and your main Alia dashboard page to continue to monitor the performance of Alia on your store. 
  • Alia also allows you to see how many sales have been generated through the use of your newly created lesson(s) and reward(s). 

Customizing your Popup Effectively 

Now that your popup has been created and is being displayed on your Shopify store, give yourself a pat on the back. That will be a fantastic tool for generating sales. However, popups are NOT a “set and forget” you need to be constantly checking customer feedback to make sure that it is delivering your lessons as intended. 

  1. Time and Frequency: Don’t bombard visitors with multiple popups in quick succession. Set reasonable triggers and limits to avoid overwhelming customers. 
  2. Clear Call to Action (CTA): Ensure that your popup is clear both in its delivery and its rewards (if there are any). 
  3. Mobile Optimization: Ensure that your popup is functioning for customers on mobile devices, as well as their computers. This will ensure that no customers are being passed over..
  4. A/B Testing: Continue to alter your popup to see which variations have the greatest impact on conversions or gathering data. 

Conclusion

Adding a pop-up to your Shopify store can significantly enhance your marketing efforts by capturing leads, promoting offers, and engaging visitors effectively. By choosing the right app and following the steps outlined in this guide, you can create engaging pop-ups that resonate with your audience and drive conversions. Remember to monitor performance metrics and make necessary adjustments to optimize the effectiveness of your pop-ups over time.

Incorporating a pop-up strategy intelligently into your Shopify store can be a game-changer in boosting customer engagement and sales, ultimately contributing to the growth and success of your online business.

Ready to get started?

Meet with our co-founder, Cory Gill, for a custom demo or start your 14-day free trial right away: